Company News

Value is the New Normal, WSL Strategic Retail Says: Consumers are Cautious these Days, Visit Value outlets More Frequently

Author Image

By: TOM BRANNA

Editor

Consumer shopping behavior has changed in the past four years due to the free fall of the U.S. stock market, increased unemployment, corporate and religious scandals and the aftermath of September 11, according toWSL Strategic Retail, New York, NY. In its report, “How America shops 2004: pushing back,” WSL noted consumers are shopping in more places, up to 2.6 outlets a week from 1.9 outlets in 2002, but their approach is different. WSL said discount retailers have re-defined “value” as the “ne...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters